marketing

Connecting dots between everything – your website, your metasearch, your socials, your email marketing – will mean less customers will fall through the gap

There are three main reasons why hotels may have high unsubscribe rate and it all comes down to one main point: Your emails are not relevant to guest needs 

From fostering demand to nurturing loyalty, your marketing strategy should sit at the core of your revenue management strategy

Even though the final nail in the coffin of cookies is two years out, it’s clear that travel brands need to prepare for the change now

Before you decide on marketing expenses for 2022, take a step back and see where you sit today in the online marketplace

They have pushed the visibility of Google Hotel Ads into the knowledge panel, into the SERP and as the ultimate call to action in Google hotel search

You need to be seen everywhere and by doing both Meta PPC and Search PPC you’ll own more of the search engine results page (SERP)

Over the last decade, Instagram has changed the face of online marketing. NB: This is an article from Cvent Appealing to travellers, adventurers, and explorers, Instagram has become a go-to […]

Is retargeting a big part of your online marketing strategy? You’re not alone. NB: This is an article from Sojern Retargeting is a cornerstone to digital marketing for travel marketers […]

One of the most impactful strategies hotels must revisit is customer acquisition. Travelers are shopping in different ways and looking for new experiences