marketing

How Can Hotel Vouchers Benefit Your Customers In The Current Climate?

As well as the key dates to push, like Cyber Weekend, Christmas and January sales, how else can you increase your revenue? Through vouchers

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Understanding The “Transparent Guest”

The concept of the “Transparent Guest,” which is until now, the elusive idea that we can have a single guest profile across all relevant data touchpoints

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Get More Hotel Bookings For Free with Google Places

Your Google Places listing is also the most prominent feature of the Google landscape on any brand searches, with sometimes thousands of views per month

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6 Essential Metasearch Tips For Hotels

Metasearch engines are to hotels like Amazon is to eBooks: they are both vertical search engines. Vertical search engines focus on a specific sector

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Hotel Photography: Top Tips For Appealing To Guests

You want your hotel photography to tell the story of your property and all it has to offer. Visuals are so powerful, and give away so much

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3 arrows in a target reflecting importance to hotels of mastering the direct booking game and developing powerful strategies

What Next For Email Marketing Following Apple’s Privacy Update?

It’s clear that with other privacy changes on the horizon, this is a growing trend and something marketers need to prioritize for their email campaigns

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Guests as Influencers: How to Reach Out About Positive Feedback

The experience you have reaching out to guests, commenting on their posts, and sharing their positive feedback with followers will build sense of community

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Marketing Budgeting for 2022

Because digital marketing changes so quickly, it is important to make sure your online presence is keeping up with it as budget season arrives

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Use These US Holiday Insights to Prepare Your Marketing Strategies

Bookings for 2021 holiday travel met or surpassed 2019 levels after the vaccine rolled out, until mid-July when Delta variant slowed down trip planning

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#FOMO and an Impending Cookie-less Future

The cookie less future points to a more deliberate online marketing experience that utilizes first-party data and works within confines of data protection

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