marketing

Hotel Website: Tips and Tricks to Write Content

Are you clueless about your hotel website content? Creating unique and engaging website content can be tough for any hotelier, and often feels overwhelming

Read more

Hotel Distribution Jungle: New Distribution Models, NFT & Metaverse

Besides the traditional OTAs, there are new business models arising that are making the hotel distribution landscape even more complex

Read more

money with rope tied in a knot reflecting importance to manage your marketing budget effectively

Why Setting a Fixed Budget for Paid Campaigns is Damaging

In the hands of the right professionals, paid campaigns are a valuable resource that can be optimised to return a much higher ROAS than other channels

Read more

video thumbnail for coffee time chat with erik munoz of lybra about unified decision data for hotel revenue and digital marketing teams

Value of Unified Decision Data for Revenue and Digital Marketing

In this conversation we explore the value of unified decision data for both hotel revenue management and digital marketing teams

Read more

How Hotels Can Use Instagram Reels in Their Social Strategy

Uploading videos to Instagram reels boosts your hotel’s chances of exposure from being viewed on the explore page

Read more

How to Do a Free SEO Audit For Your Hotel Website

An SEO audit will help you establish a baseline from which to start analyzing and measuring the performance of your hotel website

Read more

Is WordPress Safe For Your Hotel Website

Is WordPress safe? This is a question often asked by hotels looking to build a new website. Here are some reasons why we would recommend it

Read more

Content Marketing: Key To A Successful Hotel Business

Content marketing strategy is a multi-layered topic that involves not just creation; but also when, where and how to distribute content

Read more

social media icons on a mobile or tablet

Who Should be Responsible for Your Hotel Social Media

Hoteliers are short staffed and often social media is a last priority. If we have learned anything these 2 years, it is not to forget our transient guests

Read more

post its with people drawn on them with target rings and a pin hitting the centre reflecting value to hotels of hyper personalization

Boosting Direct Bookings Using Hotel Website Personalization

Here are five highly effective ways to personalize the website experience to ensure you maximize conversions on your hotel website

Read more