marketing

An out-of-the-way destination is in, so take advantage and entice new guests. With some extra marketing love, your town could be an attractive alternative

Do we give the same attention and budget to other revenue drivers? Whose job is it to optimize profit across these segments? Sales, Marketing, Revenue?

Following the path of virtuosity in the marketing ecosystem, we must try to avoid temptation and stay away from the seven deadly sins of distribution

It is important to stay current on popular social trends because it is a great way to reach new travel audiences and increase bookings at your hotels

Any accommodation business that wants to amplify reach and drive bookings should incorporate social media into their marketing strategy

Google Ads Extensions give you more space to add information about your hotel, often opening up unique messaging opportunities

As consumers, we increasingly experience personalisation everyday from all kinds of brands we interact with – Spotify and Netflix, for example

There are many different types of email marketing and various different strategies that can be used to engage, build relationships and drive conversions

Content marketing is a huge piece of the puzzle when it comes to positively developing your hotel’s communications and ultimately, its success

Let’s look at some examples of where Google Hotel Ads and Google Paid Search Ads appear within Google Search