marketing

The Evolution of Google Hotel Search Results

We look at the updates Google has made to its hotel search and travel SERP results and features, and their effects on hotels and OTAs

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Five Key Pieces of a Winning Hotel Website

Your website should tell a story. Not just your story–your guest’s story too. You want your guest to imagine their experience staying at your hotel

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Social Media Post Ideas For Hotels

Maintaining an active social media page but neglecting questions and comments is like managing a store and ignoring customers that raise a concern

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How to Manage Direct Guest Messaging for Hotels

Because direct guest messaging is such a great marketing tool, let’s look at the best practices so that you can be sure to use it to your hotel’s advantage

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Developing a Social Media Plan for Your Hotel

Whether you are tasking your in-house team or outsourcing to an agency, resources, both time and money, must be determined to dedicate to social media

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person holding ear with social media icons reflecting impact of viral marketing for hotels

Harnessing The Power of Viral Marketing in The Hotel Industry

We’ve come up with three key takeaways from viral marketing campaigns that can help increase your hotel brand’s presence

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hotel marketing team developing strategies to increase awareness and drive bookings

36 Hotel Marketing Strategies to Build Awareness and Drive Bookings

These hotel marketing strategies will help you achieve the primary objectives of hospitality marketing: building brand awareness and generating demand

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What Hotel’s Need to Know About Google’s Enhanced CPC Bidding

Enhanced CPC is assigned at the campaign level. Google takes the effective bid an advertiser sets and adjusts it based on how likely the user is to book

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How Hotel Website Can Tap Into Guest Emotions

Your hotel may win over the minds and hearts of your tourists and push them one step closer to a reservation by applying these 10 ideas to your website

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man holding a sparkler reflecting how independent hotels can strike a spark and blaze a trail with the commercial strategy role

Independent Hotels Can Blaze a Trail to The Commercial Strategy Role

We talk about the ‘new kid on the block’, the Commercial Strategy Role – that overarching role encompassing Revenue, Marketing and Sales

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