marketing

The Importance of Personalisation

As consumers, we are all increasingly experiencing personalisation everyday from all kinds of brands we interact with – Spotify and Netflix, for example

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person looking at a hotel neighbour reflecting the fact hoteliers should not overlook brand image when constructing guest experience and messaging

How to Tailor Your Messaging to Reflect Your Hotel Brand Image

Apply these personalization and design strategies to grow your direct booking channel while ensuring that your hotel website stays true to your brand image

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The 7Ps of Hotel Marketing

Core to a good hotel marketing strategy is to promote the right product in the right place, at the right price, and at the right time to the right audience

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5 Things That Keep Travel Marketers Awake At Night

We may have entered the post post pandemic era of travel but there are still things that can keep many travel and hospitality marketers awake at night:

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Make It Short, Make It Count: TikTok Marketing for Hotels

TikTok may not seem like a platform that requires too much effort. But that’s only an impression. Planning ahead of time is crucial for maximizing results

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How Does Google Hotel Ads Work?

In order to maximise conversion and revenue without spending too much, keep in mind the following Google Hotel Ads best practices

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How to Use Social Media Marketing for Hotels

An effective social media marketing strategy spans multiple media platforms and uses photos and videos to inspire, engage, and attract travellers

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Let’s Talk Search Intent and Keyword Strategy

Optimizing for the middle and bottom funnel terms will never be a waste of time or effort and should be a large part of your keyword strategy

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Buying Triggers for Hotels to Stop Travelers in Their Tracks

Marketing has indeed become a race for the most clever, efficient, and profitable ways to nudge customers toward the buying decision

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How Can a CRM System Help Your Hotel Business Grow?

Be aware of this shift in consumer mindset as we move on to discussing the benefits of a CRM system for your hotel business

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