marketing
Google My Business for Hotels: Ultimate Insights and Tips
We take a close look at why hoteliers are taking advantage of Google My Business and discuss how optimising it can reinvent your hotel online presence
A Tempting Trio of Hotel Marketing Demographics for 2023
Are you looking to refine your approach and experiment with more targeted offers directed at specific age demographics in 2023?
The Power of Social Media in the Hotel and Hospitality Industry
Here are just a few reasons why it’s important to use social media in your digital marketing for hospitality strategy
Do Hotels Really Need A Bespoke Website in 2023?
Bespoke websites are often seen as the perfect way to showcase this uniqueness. A seamless user journey can be a tremendous deciding factor
The Hotel General Manager Top Priority List For 2023
The General Manager who puts more effort into the commercial work in the hotel will likely steal market share from the competition
How Changes at Google are Impacting the Hospitality Industry
So how has Google impacted the booking journey for travelers, and how should those insights shape hotels’ strategies moving forward
How to Budget and Manage Customer Acquisition Cost
Let’s look at the customer acquisition cost that is now estimated to be between 15% and 25% of room revenue. The actual amount unknown for most hotels
61% Website Conversion Increase For Hotels Running Dedicated Campaigns
Preparing upstream and leveraging marketing technology on your hotel’s website is key to increasing direct channel conversions
Google Hotel Ads – Everything You Need to Know
The Hotel Details Card will also show a price comparison using Google Hotel Ads which give the user all their available booking options in one place
How to Use a CRM to Reimagine Guest Recognition and Loyalty
Hotels can use their CRS and CRM data to discern a great deal of insight into guest preferences, booking habits, and aspirations