marketing
Increasing Cost per Clicks – OTAs Back in the Auction
With the pandemic ending, OTAs began spending on marketing campaigns again and the hidden cost was a 50% in increase in the avg. CPC for the brand campaigns
16 Must Have Hotel Website Features
As the digital face of your brand, your hotel website can act as an ally or foe, making or breaking your bottom line
How To Build Your Hotel Brand Story
First, we start with redefining the focus of your story. Instead of placing your hotel at the center of the story, start with the customer
Primary Local Listings Checklist for Hotels
To ensure higher guest satisfaction and higher conversion rates online, hotels should regularly audit local listings as part of their entire online presence
11 Hotel eCommerce Strategies For Selling More Rooms Online
Success in eCommerce is about more than visibility. It’s also about providing a frictionless booking experience – guest expectations are higher than ever
Part 2: Digital Marketing Mega Trends Turning Business on Its Head
Marketing has a role to play in attracting and retaining lifetime advocates, but our job is not to spend an outsized amount of focus on top of the funnel
Do You Need to Update Your Website?
If your website looks like it’s from the ’90s, potential guests will assume your hotel is stuck in the past. Let’s dive into why an updated website is vital
Connect with Guests Efficiently Through Email Marketing Automation
Using automated email marketing campaigns, you can deliver personalized messages to guests, improve engagement, drive bookings, and increase guest loyalty
What Google’s New Guidelines for AI-produced Content Mean for SEO
Any way you look, AI is positioned to be a powerful tool for content production. SEOs who don’t yet know its ins and outs should get serious about learning
Digital Marketing Mega-Trends Will Turn Business on its Head (Pt1)
Two digital marketing trends, loosely related but equally dynamic, are driving consumer change. Those who grasp these will benefit from long term growth