marketing

We will explore what first-party data is, its benefits, and how hotel marketers can leverage it to create exceptional customer experiences

In this article, we’ll reveal three practical tips that will supercharge your hotel’s direct booking strategy and revolutionize your business

Hotels that have increased their direct booking rates, overall loyalty and guest satisfaction have done so by committing to a data driven approach

Setting up a funnel report in GA4 is an essential step for any hotelier or hotel marketer seeking to optimize the customer booking process

A close collaboration between marketing and revenue management is essential to capture the maximum guest spending on any given day

To help kickstart your hotel marketing strategy, we’ve compiled five clever booking engine messages and also included some witty copy ideas

First place to start the diagnosis should be your non-negotiables in hotel digital marketing. If you want to get bookings, online is the place to be

Understanding and tracking micro conversions in your hotel website can provide actionable insights and GA4 can help significantly

We look at the challenges faced trying to pull different information from multiple sources and the value of aggregating digital marketing data

These four examples of well-crafted hotel marketing campaigns demonstrate the importance of creativity, personalisation, and storytelling