marketing

A few months ago, Revinate invited us to collaborate on a starter guide to email marketing for hotels. We wanted to do a bit more than offer some tips and […]

Google recently launched a filtering update to their desktop hotel search landing page that provides a more detailed experience for the user. These changes appear when the user selects “More […]

Every year, in honor of Mother’s Day, we share advice from the original CMOs (chief mother officers) – our mothers! And when we dove into these motherly pearls of wisdom, […]

Mobile has changed everything, but it’s only Act One. Machine learning in marketing is set to drive the industry’s next revolution. Google’s Senior Vice President of Ads & Commerce, Sridhar […]

With 89% of travelers using search engines for purchase decisions, a strong Search Engine Marketing (SEM) strategy is imperative for hoteliers. Last year alone, the US travel industry spent $5.7 […]

There’s a lot of talk in the industry right now about attribution modelling and that scares the daylights out of a lot of people because it’s super-complicated. Well, your friends […]

A few years ago, the Cornell Center for Hospitality Research published a study showing the connection between the Global Review Index – an online reviews quality score – and RevPAR, occupancy and […]

Marketing success today can be measured using many diverse metrics. Analytics programs let you measure everything from who and where your website visitors come from to what content they are […]

Since the early days of search, travel brands have led the way in building new business models that cater to the changing ways that consumers shop online, engaging consumers at […]

In order to drive more bookings at a lower cost you need to increase the amount of traffic to your hotel website. To accomplish this, it is important to have […]