marketing
How to Make a Great Hotel Video on a Shoestring Budget
Fundamental to any great digital marketing strategy for hotels is visual storytelling. Using a blend of words, pictures, video and audio helps convey your property’s unique story to travel shoppers […]
TripAdvisor edging closer to ‘meta’ metasearch
Over the past couple of months, TripAdvisor has been participating in Google’s hotel metasearch program. For selected hotels, consumers are seeing TripAdvisor as a place to book. Clicking on the TripAdvisor “Book” […]
SEO Best Practices 2016: Seizing Your Opportunities
2016 SEO best practices 2016 are numerous, but can be divided into 5 categories: Multichannel & hybrid marketing Using Schema Micro-moments Meta descriptions Optimizing site-wide The impact and influence of […]
8 Simple Strategies to Drive Bookings from Instagram
On social media today, your ability to be creative with the way you market your hotel is as important as mastering the essentials of each platform – if not more […]
Wyndham Email Marketing is All About Loyalty
The following is the transcript of an email QA with Whitney Cripe, senior director of loyalty marketing at Wyndham Hotel Group. How would you broadly define what Wyndham’s email strategy […]
IHG puts digital, direct bookings and loyalty first
With talk of a bid from China’s Anbang Insurance Group being dismissed by IHG, Sally White takes a look at what the future holds Pity the poor management that delivers […]
If Hotel Marketing Were An Olympic Sport…
NB: This is an article from Tambourine There is nothing quite like the Olympics that has the power to inspire the greatness in all of us. It shows us the […]
How to Jumpstart Your Hotels Direct Bookings through SEO
As most marketers are aware, change is constant when it comes to search engine optimization. Smart hoteliers must adopt a proactive and holistic approach to content creation, marketing and optimization […]
Six Segmentation Mistakes that Will Cost Your Hotel Money
The data is clear: If you’re not segmenting your guest database and sending targeted emails rather than generic blast emails, your marketing is much less effective than it could be. […]
Want Booking Increase? Give Consumers Less To Choose From
NB: This is an article from Tambourine Your guests live in a world overloaded with content, chaos and way too many choices. Just think of the last time you shopped […]
