marketing

In our previous post, we began to dive into social media and how you, as a hotelier, can transform it into a source for travel inspiration. More specifically, we talked […]

Excuse us for stating the obvious: but of all the hotel marketing tools and tactics that exists today, nothing will ever be more vital and essential to your hotel’s success […]

Today, Millennials are a widely overlooked audience for hotels; whether it’s because there is a general perception that they are entitled and hard-to-please, or because they are assumed to have […]

You’d think guest engagement wouldn’t be all that difficult. They’re guests, after all. They’ve already sold enough on your brand to have booked a room. Now you just need to […]

Opening a new hotel requires an ‘all-hands-on-deck’ approach. From checking the allowable voltage for hairdryers to staging rooms for test shots and much more, there’s an endless list of tasks […]

There are very few factors that are more important today than the online reputation of your hotel. Without an established and positive reputation on the web, where most travellers are […]

Google says it wants to rid marketers of their obsession with the last click before consumers buy things. Instead it aims to provide insights about how earlier ad dollars perform […]

Over the past four years, we have had the pleasure of working with a broad range of advertisers. While the size, budget and campaign objectives vary between brands, there are […]

Every week it seems as if there is something new and important competing for your attention and causing FOMO (fear of missing out) stress. NB: This is an article by […]

When it’s a well known fact that social media validates a brand and increases its awareness, are you sure that you are making the most out of your hotel’s social […]