marketing

Intelligent robot assistants were once just the stuff of science fiction, yet thanks to the likes of Siri, Cortana, and Google Home, they’re now commonplace. We’re used to seeing them […]

This year’s HSMAI Digital Marketing Strategy Conference carried the lofty theme “Optimizing the Digital Experience,” and for a full day the nearly 400 attendees packed into a Marriott Marquis ballroom […]

If there’s one thing that can complicate and disrupt the booking journey for hotels, it’s the ever-changing search landscape. With Google constantly updating its algorithms and strategy, traffic coming in […]

What comes to mind when a hotelier decides to improve their brand’s digital reach and effectiveness to bring in new customers? The image in your head might involve new and […]

Facebook is the Goliath of social media networks. It has the broadest reach of any social network—79 percent of Americans use it, and more than 1 billion users globally log in […]

With more than 450 million users worldwide, LinkedIn is the most popular social network for professionals. It’s like Facebook, but without the cat memes. It’s also the No. 1 platform […]

With more than 310 million active monthly users, Twitter is a “must-have” network in any marketer’s tool kit. How are marketers using this rapid-fire social network to their advantage? Customer […]

Today’s consumer has the luxury of an abundance of choice, but it wasn’t that long ago when options were limited. Even in recent memory, there was a time when there […]

“Content” is the trendy new word that’s been sweeping the digital marketing space for the last few years. Hundreds of webinars and thousands of blog posts have mentioned the topic, […]

Facebook recently began rolling out a new feature that further positions the platform as a travel planning tool: City Guides. Available on the mobile app, City Guides serve as Facebook-curated […]