marketing

In the last few years, digital marketers have debated the importance of keywords in an SEO strategy. To understand this debate, we’ll need to step back and briefly look at […]

Last month, digital advertisers (including most hotels) and their media partners were treated to a serious surprise. NB: This is an article by Tambourine Google announced plans to block intrusive […]

As social media platforms gain traction in usage rates and become ubiquitous in day-to-day life through the proliferation of mobile devices, they are proving to be valuable marketing channels, especially […]

Think about the nature of human connections for a minute. We build friendships by relating with other people – by finding common ground, or interesting anecdotes that endear us to […]

High quality customer service is vital in the hospitality industry because competition is fierce. When you create loyalty programs for your guests and you send out exclusive deals through text […]

Industry jargon gets between you and your guests. It can reduce the number of bookings you get, both on your own website and elsewhere. For example, the phrase ‘book direct’, […]

In part 1 of this blog series, we discussed ways to get your entire staff empowered and involved in Revenue Generating activities. In part 2 of the series, Creating a Revenue Centric […]

New research from Searchmetrics identifies the important travel industry-specific search ranking factors that travel agents, airlines, hotel chains and other travel-related brands should consider in order to help improve their […]

It’s always good practice to look at how the big online travel agents (OTAs) behave operationally in order to identify what best practices can be taken away for your own […]

Is there an unspoken divide in your hotel? Revenue managers and hotel marketers are often at odds, one department focused on balancing ADR and occupancy, while the other focuses on […]