marketing
How Guests Can Amplify Your Hotel Marketing Budget
NB: This is an article by Tambourine There is no one we trust more than a friend or family member. According to Nielsen Media, 83% of people say they trust […]
Possum and Penguin: Hotelier’s Guide to Google’s Algorithm Updates
NB: This is an article from HeBSdigital The realm of organic search saw a very busy September marked by not just one, but two Google algorithm updates. First, on September […]
Luxury hospitality brands must focus on fine-tuning social media strategies
A surprising number of luxury hotels and hospitality brands have put stock into accounts on Google+, but the effort is proving fruitless, as consumers are not interested, according to L.I.K.E. […]
How well are Middle East Hotels running their Social Media
Social media is hardly a new discovery, and by now the vast majority of hotels in the region are handling one or more social media accounts to promote their brand […]
How Google’s new Extended Text AdWords can boost your performance
It’s no secret that consumers start their holidays online or on mobile. New research shows that for millennials it’s as many as half using their mobile to research and buy […]
Airbnb: How its customer experience is revolutionising the travel industry
Airbnb started in 2008 and got its name when its three founders rented out air mattresses on the floor of their San Francisco apartment during a conference. Since then, the […]
How independent hotels can use metasearch to compete with the big chains
This year has seen a major increase in direct booking campaigns from the big chains. We’ve watched Hilton and Marriott engage in extensive promotion of their brand websites using loyalty […]
The One Thing You Can Control With TripAdvisor Reviews
The influence of reviews on traveler’s booking behaviors is well established. Some 95% of travelers consult reviews before making a purchase. And data from TripAdvisor reveals almost all of their […]
Book on Google: What it means for hotels
Google has strongly burst onto the hotel-transaction scene via its Book on Google (BoG) interface, awakening plenty of curiosity and questions about the real interest Google has with this movement. […]
Google Trips: A step in the right direction, but only a step
Google Trips got a good bit of attention on its recent release in September, but I’m not sure I understand the fanfare. Forbes called Google Trips is a “fantastic… travel […]
