marketing
Five ways to use online reviews for revenue strategy
A few years ago, the Cornell Center for Hospitality Research published a study showing the connection between the Global Review Index – an online reviews quality score – and RevPAR, occupancy and […]
Last Click Attribution is Killing Your Hotel Marketing Campaigns
Marketing success today can be measured using many diverse metrics. Analytics programs let you measure everything from who and where your website visitors come from to what content they are […]
Stop relying on search, instead start looking to content marketing
Since the early days of search, travel brands have led the way in building new business models that cater to the changing ways that consumers shop online, engaging consumers at […]
Hotel Search Engine Marketing: Making Sense of Organic and Paid
In order to drive more bookings at a lower cost you need to increase the amount of traffic to your hotel website. To accomplish this, it is important to have […]
Comparing Attribution Models: Which is Right for Your Hotel?
In our last blog article about attribution models and the user journey, we discussed the different types of attribution models and their main characteristics. We also dipped our toes on […]
Shop like a traveller: keeping on top of your hotel online image
The path to purchase for travellers is not as straightforward as it used to be – they may begin with Googling your region, a popular local attraction or even a […]
Targeted Email Marketing to Drive More Business During Lower Seasons
A great way to run offers and promotions is to target past guests of your hotel. In order to do this, you must be sure to collect the email id […]
How to Decide Which Social Video Platform Is Right for You
It’s no secret that social video has been on the rise for the past year, as new features like Instagram Stories and Messenger Day join growing tools like Facebook Live and […]
How Quality Online Content Impacts Your Hotel’s Performance
The latest trivago webinar focused on how quality online content impacts your hotel’s performance. The 30-minute presentation discussed a lot of useful trends and best practices that hoteliers can use to […]
What Independent Hotels Gain from Flags’ Investments in Direct Channel
In 2016, several major hotel brands launched aggressive campaigns to drive direct bookings. Hilton’s is among the best known, with its catchy “Stop Clicking Around” campaign. The company claimed this […]
