marketing

Shifting hotel bookings to their own websites is clearly a positive for the large hotel chains, but online travel agencies could actually come out ahead, as well. For the online […]

According to Geoffrey Moore in his book Living on the Fault Line: Managing for Shareholder Value in the Age of the Internet, stock price is a measure of future potential […]

It’s Halloween today and soon it will be Christmas. In the search for fresh new ideas maybe it’s time to turn to the rising stars of digital marketing – influencers […]

October is always full of fright, and you might be incorporating ghosts, ghouls and goblins into your hotel decor this month. And while you can certainly spook things up at […]

NB: This is an article from Ryan Solutions I think you’d be hard pressed to find a hospitality brand that doesn’t want to see their online review score jump a […]

With the ever-growing importance of the direct booking channel and the increasingly complicated path-to-purchase behavior of the multi-channel and multi-device travel consumer, today’s hotel website can simply no longer afford […]

NB: This is an article from Tambourine For Halloween, we asked hotel marketers from coast to coast, representing properties of all sizes, what they’re most spooked about right now. Here is […]

NB: This is an article by Revinate It’s been a busy year on the “book direct” front. Hotels of all sizes are facing off against established and emerging online travel […]

Next-generation hospitality company Airbnb has been running an old-fashioned hospitality promotion to try to grab a bigger slice of the rental market in traditional resort areas. This October, the lodging-rental company has been […]

Mobile marketing offers unrivalled growth opportunities for the travel industry, outstripping potential returns from investments in digital marketing, social media and artificial intelligence According to a survey of 183 European […]