marketing
How hotels are turning day-tripper travelers into overnighters
Many travelers in the U.S. never set foot in a hotel during a business or leisure trip – even when it’s several hours away from home. It’s not just because […]
Three ways your revenue strategy improves guest service
Delivering an unforgettable guest experience is a brand promise delivered on by hotels around the world. And to say it’s an important promise for hotels to make is a bit […]
When It Comes To Hotel Website Speed, Mobile-First Design Wins
In the fight to convert leads into bookings before the user loses interest and books elsewhere, site speed is what counts. Adding weight to the argument for mobile first design […]
Hotel Budgets Are Coming: 7 Lessons from Game of Thrones
Just as winter (and a terrifying army of the dead) descends on Westeros in Game of Thrones, budget season is looming in the real world and hotel marketers all across the […]
Diving into Hotel SEO? Focus on Local Search First
Perhaps more than any other industry, hospitality is tied to its location. While retail and office work have moved to the internet, hotels remain offline to a certain extent. The […]
Travel marketing needs to be data driven, not rules driven
Collate, compare, convert. Marketers will recognize this as the customer journey for today’s connected users, who have access to a wider range of instant online research tools than ever before. […]
Why Everyone Should be on Your Hotel Digital Marketing Team
The digital marketing landscape seems to shift and expand every day. NB: This is an article by Vizlly You need to send out emails, update your blog, conjure up local […]
4 Ways To Help Your Hotel Marketing Campaign Stand Out
In the 21st century every marketing campaign we see online or offline has a strategy behind it in one way or another. Marketing campaigns are employed to create brand awareness for […]
Why personalisation can deliver 6% more revenue for your hotel
All hotels are looking for ways to increase turnover. The more revenue a hotel can generate, the more options they give themselves to create profitable business strategies. NB: This is […]
How to be successful with Google Hotel Ads & Hotel Metasearch
In the world of online travel first came the search engines, then the OTAs (online travel agencies, i.e. Expedia) and most recently the metasearch engine websites such as Trivago and […]
