marketing
New Features on Dynamic Ads for Travel (DAT)
Facebook recently announced new features for DAT which include new ad types, creative options, and targeting capabilities. NB: This is an article by Koddi By introducing new Dynamic Ads for […]
How to Get Star Ratings in Google Search Results
Star ratings are used to rate just about everything, from movies, to restaurants, to road safety tests in the automobile industry. As consumers, we understand the star ratings system and […]
Push Notifications as a Tool for Hotel Marketers
Push notifications may be one of the best marketing tools to create added value and increase your revenue when used wisely. NB: This is an article by Hammad Hussain, Managing Director […]
Video marketing should be a part of your hotel marketing activity
In recent years there has been a shift in the way that people consume media. Streaming platforms like YouTube, which has seen its viewership increase ten-fold in the past five […]
Lower your Hotel PPC costs with better ad copy
Every hotel has some form of PPC campaign running these days. And regardless of whether you’re using retargeting ads, Facebook ads or remarketing lists for search ads (RLSAs), the intention […]
How To Sell Hotel Rooms To Guests Not Hoteliers
With Christmas being less than 6 weeks away, planning for the festive season is in full swing and most Christmas decorations are being put up in hotels already. As well […]
Search has changed, are you losing out? (Part 2)
Our last article discussed the top three items you need to make sure you aren’t losing out when it comes to voice search. Today we continue with the last three […]
How to Better Utilize Marketing Data and Analytics
Yet another study, this one by PAN Communications, continues to lament the challenge Marketing organizations face for measuring success. NB: This is an article by Vision Edge Marketing This particular […]
7 Trends and Tactics to Include in Your 2018 Marketing Plan
Another year has nearly flown by. You are probably in the midst of or getting started on your strategy for the next year. We’ve put together some trends to consider […]
“Thank you for your kind words”: responding to guest reviews
Hotels around the globe are happily promoting “their” review sites. Logos and links to Trip Advisor and similar sites are prominently displayed on hotels’ home pages and they proudly show […]
