marketing

  This is a Q&A with Petr Palas, CEO of Kentico What are the most common mistakes hoteliers make when it comes to developing their website? Given the competitive market […]

Last month, we hosted a webinar that addressed how hotels can use smart digital marketing to optimize their booking funnel and boost direct bookings. We spoke with four industry experts […]

Three key elements to consider right now: Millions of potential hotel guests visit TripAdvisor every month to plan their journeys, at present, the company reports an average of 390 million […]

When it comes to your hotel’s digital marketing strategy, your KPIs are the bedrock on which your success rests. We’re here to help. With these 6 essential KPIs, your digital marketing […]

In previous research conducted, we’ve seen that the Net Promoter Score has a positive correlation to a hotel’s TripAdvisor rating. Of course, that makes sense, a positive review would hopefully […]

Brand marketing is one of the most beneficial types of marketing your hotel can use. To the public, your hotel’s brand is your hotel’s identity. A strong brand is vital […]

Intelligent robot assistants were once just the stuff of science fiction, yet thanks to the likes of Siri, Cortana, and Google Home, they’re now commonplace. We’re used to seeing them […]

This year’s HSMAI Digital Marketing Strategy Conference carried the lofty theme “Optimizing the Digital Experience,” and for a full day the nearly 400 attendees packed into a Marriott Marquis ballroom […]

If there’s one thing that can complicate and disrupt the booking journey for hotels, it’s the ever-changing search landscape. With Google constantly updating its algorithms and strategy, traffic coming in […]

What comes to mind when a hotelier decides to improve their brand’s digital reach and effectiveness to bring in new customers? The image in your head might involve new and […]