marketing

CRM: A Hotelier’s Guide, part 3 — A case study with Hotel Emma

We’ve heard from the experts, so now it’s time to hear from a hotelier who knows exactly what it’s like to seek, design, purchase, install, use and, as you can […]

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What Google’s Longer Meta Description Means for Your Hotel

In December 2017, the big brains at Google owned up to a fairly major organic search algorithm update: Google essentially doubled the acceptable length of meta descriptions in the SERPs. […]

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It’s Time to Get Personal: Delighting Guests with Individualized Experiences

Ever since the introduction of Big Data, individualized experiences have become the new status quo. Advertisements online highlight products we’ve previously shown interest in, video streaming services suggest content catered to […]

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The Value of Social Media in the Hospitality Industry

In 1991 there was no way of foreseeing the impact that social media would have on the industry. Presently, 2.3 billion people are active on social media, and that number […]

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How Guests Decide Whether to Buy on Your Hotel Website

Psychology plays a deeper role in online hotel booking decisions than you may think, particularly when it comes to building trust among hotel consumers. And creating that trust, experts say, […]

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5 Secrets Locked Away in Your Hotel PMS Data

As Revinate’s Senior Hospitality Marketing Strategist, I always say I have the best job in the company. I have the pleasure of working directly with our Revinate Marketing customers to […]

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Creating a Personalized Full-Funnel Hotel Marketing Strategy

Making personalized messaging throughout the marketing funnel a key ingredient of your hotel marketing strategy is paramount in connecting with travelers, and it has a substantial impact on your bottom […]

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Hotel Ecommerce Could Get A Boost From Data And Analytics

Let’s face it: Hotel ecommerce has a long way to go, and booking a room is not the most pleasant experience. There are a hundred websites listing the same hotel, […]

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A hotelier’s guide to the top social platforms in Asia-Pacific

The Asia-Pacific region, not including South Asia, already boasts over two billion mobile users, with China accounting for just under half of that. NB: This is an article by Nicki […]

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Geo Targeting for Hotels: Get More Transient Business

Looking for more transient business for your hotel? Well, I might just have the answer for you. It comes in the form of a 10 minute time investment in AdWords. […]

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