marketing

eMarketer forecasts that one-third of all display ad dollars will be spent on Facebook this year, so travel marketers can’t afford to sit on the sidelines. New to Facebook? Here […]

Despite Google’s relentless expansion of its advertising platforms, which have pushed organic search results further down the page, organic traffic still makes up most of a hotel’s online traffic and […]

If you’re a hotel that works with online travel agents (OTAs), you’ll be familiar with the battle of balancing your relationship with the OTAs and also driving enough sales directly. […]

In 2017, more people are searching the web on their phones than on a desktop computer, and are five times more likely to leave a website if it isn’t mobile-friendly. […]

The top search engine marketers in the world met over 3 days in Seattle to discuss and present current and future trends within the industry, covering everything from how to […]

Negative SEO is a term usually used to describe an attack on your website by a competitor to lower your SEO. This can take the shape of spammy links being […]

Over the past decade, nothing has impacted travel buying more so than search and consumer access to mobile devices.  Now more than ever before, the customer buying journey has changed […]

The local search marketplace is extremely competitive, making it important to ensure you’re using advanced local SEO tactics to compete for visibility to help drive qualified traffic and transactions. 46% […]

Flagged properties have surrendered control of their marketing. What happens if results are poor? Key Takeaways: 7 out of 10 hotels in the US are flagged, but the brand’s national […]

As the movie character Ferris Bueller once famously said: “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it“. Now I […]