marketing

The holy grail of any hotel’s online presence is securing bookings directly. Online Travel Agents have tremendous power within the hotel industry and they’re often the go to booking method […]

This month, the industry is abuzz about new Google AMP updates, consumers gaining the ability to mute retargeting ads on the Google Display Network, and ensuring that display campaigns meet […]

We’re all familiar with the stats by now: 75% of Google users won’t bother to scroll past the first page of the SERPs, securing that elusive number one ranking spot […]

The Google Search team have been busy making big changes to Google Search Console (GSC), an essential free tool for webmasters to monitor how their website is performing within Google […]

The growing importance of reputation management in business growth needs no introduction. If you want a single statistic to showcase why every business person and their dog encourages great reviews […]

Similar Audience and Lookalike Marketing on AdWords and Facebook is all about expanding your audience and bringing in new customers who are not aware of your brand, but meet similar […]

We’ve heard from the experts, so now it’s time to hear from a hotelier who knows exactly what it’s like to seek, design, purchase, install, use and, as you can […]

In December 2017, the big brains at Google owned up to a fairly major organic search algorithm update: Google essentially doubled the acceptable length of meta descriptions in the SERPs. […]

Ever since the introduction of Big Data, individualized experiences have become the new status quo. Advertisements online highlight products we’ve previously shown interest in, video streaming services suggest content catered to […]

In 1991 there was no way of foreseeing the impact that social media would have on the industry. Presently, 2.3 billion people are active on social media, and that number […]