marketing

The accommodation market has never been more competitive so how does a hotel stand out and grab a guests attention? One way is their online reviews. In fact, 84% of people trust online […]

The folks at Revinate recently published their 2018 Global Hotel Reputation Benchmark Report, analyzing 77 million reviews posted in 2017 alone, taken from 138,000 hotels located in over 200 countries. […]

TripAdvisor has announced its official launch of Sponsored Placements, a new form of advertising on the site which will allow paying hotels to appear at the top of a user’s […]

It may seem like a whole lot of work for uncertain gains but with 330 million monthly active users, do you really want to ignore this platform? Here are top […]

Regardless of the size of your business, personalized strategic marketing programs have become a “must have.” Consumers own and use multiple devices and require multiple touch points with your business […]

Where do most travelers begin planning their trips? Is it on Booking.com, Expedia or TripAdvisor? Not likely. Think about your own web activity. Most of us start our initial research […]

Are you keen on getting a dedicated hotel website? This would be a smart choice, as your property website is often the first impression received by potential guests, and the […]

“This year is going to be the year of mobile” is a talking point you have likely heard every year for the past five years, and the soothsayers of mobile […]

As the snow clears and the sun peaks it’s head out from behind the clouds, we get the urge to dust off the cobwebs and start afresh. So whilst we’re […]

You have likely heard the words Google AdWords and Retargeting. Maybe you have even invested in one of them as part of your digital marketing strategy. If so, you are […]