marketing

Hotels take reputation management seriously when it comes to guest feedback on TripAdvisor, but often underappreciate the need to closely monitor other social media channels. This is a lost opportunity […]

The latest digital innovations include new publishing features on Google My Business listings, the new Google Outstream Video Ad format, and new Instagram profile bio features. The industry is also […]

A pair of eyeglasses is just a pair of eyeglasses. That is until it’s a pair from Warby Parker. That’s because, for every pair sold, another is donated to a […]

Your social profiles for your B&B need to be run much differently to your personal accounts. NB: This is an article from Little Hotelier While you may decide in the […]

When planning a future trip, many people may have a beach getaway or hiking adventure in mind—but they still may be wondering where to go. With Trip Consideration, Facebook is […]

The seemingly unshakeable grip of the online travel agencies has long been a point of contention for hoteliers trying to maximise profits from online bookings. But how do they do […]

Our metasearch partners have been devoting an increasing amount of effort to improving and testing new user experiences. NB: This is an article from Koddi Lately, we noticed a new […]

In the current competitive climate of our industry, the presence of revenue management and marketing in any thoughtful hotel strategy has become absolutely critical. One of the greatest challenges faced […]

This week I read a really interesting article published by Oracle and for today’s blog, I thought I would drill down on a couple of points that I found intriguing. […]

With the continuing dominance of the OTAs and an ever more competitive online travel market, climbing to a prominent position in the search rankings is more challenging than ever. It […]