marketing

A winning digital services playbook combines sales, marketing and revenue management to steal market share. Like Superbowl winners, the playbook is a dynamic document that continues to change.

Much more than huge financial clout, the success of each brand comes down to applying a few fundamental lessons of great marketing, and these can be applied whatever your budget.

Hotel search engine marketing is important to understand so that you can drive more traffic to your website and increase the number of bookings throughout the year.

To be successful in search engine results your job with SEO is never done. You must continue to update your site, expand your reach and grow your reputation as a unique, valuable brand.

Email marketing has quickly become a vital part of a hotel’s CRM efforts, but for many, it remains a complex, uncharted landscape. The good news is, it’s not as hard as it seems.

While all of these advanced metasearch strategies will drive strong results for just about any campaign, their effect is much greater when applied to healthy campaigns..

Hotel marketing departments that don’t communicate, share resources or vital updates. The result? Marketers left in the dark about upcoming periods of weakness. Sales Managers with no leads.

As a property with a website, Google should be your friend. There are plenty of tweaks that can help you get more visitors to your page – and Google My Business is just one of these.

Unlike display ads or banner ads, native ads don’t really look like ads. They look like part of the flow of the Facebook feed. The key to native advertising is that it is non-disruptive.

Hotel packages should showcase your proximity to demand generators, any unique partnerships in the local community and further highlight your value proposition.