marketing

According to a recent study, Booking.com and Expedia return $16 for every dollar spent on marketing. This looks great on paper, but the reality is that over the last decade […]

Competing against Expedia, Booking.com and the other major online travel agents for travellers’ attention and bookings is an ongoing battle for all hoteliers. NB: This is an article from eTourism […]

For the traveler, the path to purchase is long and complicated. With multiple devices to search on and many different ways to research and book, it can be difficult to […]

In recent years, online reputation management for hotels has emerged as a critical function; a means of measuring guest satisfaction, guiding improvements, and attracting more bookings. NB: This is an […]

Travellers from around the globe have found TripAdvisor to be one of the most valuable resources at their disposal. NB: This is an article from Little Hotelier This social site […]

If you’re getting more international bookings, it is time to take your hotel website global to markets that are getting business. NB: This is an article from Staah Let’s see […]

The digital landscape is constantly evolving. Hotel digital marketers continue to seek more effective and cost-efficient ways to reach the right audience, at the right place, and at the right […]

Competing with OTAs for direct bookings continues to represent an uphill challenge for hotels. The likes of Expedia and Booking.com have become masters at conversion, investing millions to whisk shoppers […]

Content marketing is here to stay. In fact, it’s an industry which is predicted to reach an estimated value of $300 billion by 2019. NB: This is an article from […]

No matter how well you run and market your hotel or resort, there’s a good chance you’re going to face some seasonality in your demand patterns, which inevitably manifest themselves […]