marketing

Ever wonder how the words used on your hotel website affects your conversion rates, conversion funnels, and revenue? Blue Magnet sought to answer this question by A/B testing the primary […]

Recent research showed that over three billion people across the globe are now using social networks – not just to chat to family and friends, but to engage with brands […]

When you enter a hotel website for a weekend break, a family trip or a business meeting, chances are the contents will be exactly the same. In fact, one could […]

Advertisers are obsessed with Facebook and with good reason. The growth in ad dollars flowing into the platform is still accelerating reaching nearly $33 billion in 2018. NB: This is […]

Continuing our annual Halloween tradition, we’ve asked hotel marketers nationwide, across all chain scales and property sizes, what they’re most spooked about right now. NB: This is an article from […]

If a guest has a good experience at your property, they’ll tell a friend or family. Chances are these people might want to check you out themselves. NB: This is […]

Black Friday and Cyber Monday are two of the biggest shopping holidays in the U.S. To most of us, these days are about snagging deeply-discounted apparel and electronics. NB: This […]

The importance of your hotel’s Instagram page is growing in lockstep with the popularity of the social media platform. Rest assured, it is not just for millennials… Not only does […]

As Q4 begins and the holidays approach swiftly, it’s time for hotel marketers to kick their digital marketing into high gear. NB: This is an article from hebs digital From […]

After a tumultuous year for Facebook, it’s unsurprising that many of the company’s advertising changes revolve around the proper handling of user data. Updated regulations, including the General Data Protection […]