marketing

So, what is holding hoteliers back from effectively implementing in-context ads? Here we take a look at how you can overcome the most common barriers that often stand in the way of many hoteliers.

By bidding on your branded name you are taking advantage of cheap, valuable real estate, taking control on how your hotel is presented on Google, and likely to take direct bookings back from OTAs.

Twitter is a top platform to engage with travelers online. As people look for immediate help and suggestions, it is a key platform for real-time engagement with customers and prospective guests

By following these best practices, and planning a holiday campaign that goes beyond just Black Friday and Cyber Monday, you’ll be setting yourself up for success this holiday season.

Filling occupancy during the off-season remains one of the hotelier’s biggest challenges and can require a lot of creativity for your digital marketing strategy.

Despite the high competition surrounding Cyber Monday, hoteliers can still take advantage of this online shopping holiday to build brand awareness, increase website traffic, and drive bookings.

IHG Brand websites received an upgrade with functionality that allows you to do custom call to action buttons on the home page. NB: This is an article from Cogwheel Marketing Located at […]

Google has updated its Destination Search layout after the initial reintroduction of Promoted Hotels. This update has big implications for the future of Promoted Hotels and their value to advertisers.

To help guests through the customer journey, you need to participate in a multi-channel digital marketing approach. That includes channels that can provide insights and ROI.

Hilton launched a new digital marketing program, called Advance, on July 1st, 2019. This fast-moving initiative changed the current structure between Edge, Top-Up and Destination Marketing.