marketing

The hotel industry talks ad nauseam about the gap between revenue management and marketing. We talk about how important it is to close the gap

When the budget gets tight, and we know budgets are tight, get rid of any marketing tools and tech that aren’t critical to driving revenue

We have increasing limitations to understanding travelers (data privacy and blurred digital identities) but we need to customize engagement

Before anything else, take a breath and ask yourself: “What is my motivation for this digital marketing campaign?” You might have a rough idea

With the shift towards contactless technology, email is still a most effective way to stay connected and communicate with hotel guests

With hospitality facing an major crisis due to the industry-changing external shock, hotels should look to startups for adaptation lessons

What effect does a consistent social media strategy, highly rated online reputation, and timely review response plan have on properties

No amount of promotions will help if your website doesn’t deliver a great experience. Your website must be mobile friendly and must load fast

How to incorporate social media marketing, online reputation management, and review response into your multi-property marketing plan

With the right creatives, you can be flexible how you show cancellation policies, advertising promotions and special offers to your audience