marketing

Facebook has seriously awesome targeting parameters to get your hotel in front of potential customers that align with a business’ target market and need periods

Drip email campaigns are popular because they drive continued engagement with a segment of customers and don’t need lots of work beyond defining goals, crafting the emails and sequencing

Google has been expanding its audience targeting for search and YouTube. Now, the traditional audience options of affinity and in-market segments can be leveraged to fine-tune the marketing mix

No matter what angle you look at it, one of the most significant factors in modern hotel marketing is establishing and increasing a company’s online presence. Hotels can make the most of this through:

There was no shortage of changes and announcements throughout the digital marketing industry over the past month and we are here to ensure you don’t miss the biggest ones

Photos of your hotel play a key part in creating a lasting first impression for the traveler. The images they are left with can set apart the guest experience at your hotel from the competition

Finding backlinks should be built into the sales and marketing plan and addressed quarterly to determine opportunities. If your hotel does not have a marketing teamd, this may fall to sales

Facebook marketing is still a good investment for businesses, and knowing how to work with the algorithm can help gain more visibility and connect with potential, current, and past guests

When it comes to digital marketing vs digital sales, lines are undoubtedly blurred. Many, including Digital Marketing Managers, assume the two are one and the same and use terms interchangeably

Are we seeing the next big thing in search engine marketing with 20:20 vision? For now, we will have to wait and see if these gradual changes are the building blocks for something bigger from Google