marketing

Here are the top five things you need to know in hotel digital marketing, including changes to featured snippets, key points to leverage TikTok, and rollout of video ad blocking in Chrome

You must know what guests are saying on social media and in online reviews. Hotels should employ social listening or online reputation tools to proactively search, understand and then take action

Social Proof is a shortcut to decide how to act. Showcasing social proof on your hotel’s website can be your best friend when it comes to engaging online visitors and converting them into guests

Just like current hotel website design trends highlight simple, clean layouts, concise text and captivating images that do most of the talking, email marketing should follow suit

Google’s goal is to bring users more relevant search results quickly. Google AI is constantly analyzing how users are searching and the way searches are phrased might invoke a different result

While the modern booking process often ably captures a hotel guest’s email address, it’s not a given. OTAs and other booking platforms, weary of competition, sometimes deny hotel teams such info.

Why am I talking about Facebook? It is the senior citizen of social media. I often call it the AARP of social media channels. The thing is, they own Instagram: that’s where the “influencers” come from!

Instagram Stories is a gamechanger when it comes to showcasing a hotel’s personality, story, and boosting its marketing reach. But what content should hotels use to maximize potential and reach?

The digital marketing environment will continue to evolve as more data protection regulation emerges, forcing platforms and advertisers to adjust accordingly

Creating a personalized website experience, utilizing persona-based marketing, focusing on data-driven design and integrating your loyalty program, your luxury hotel brand will come to life