marketing

Lifestyle photography and video meets the travelers needs by showing real people, true emotions, and relatable moments

Predictive tourism is the art and science of using AI with in-depth data analysis to identify traveler needs and deliver highly personalized experiences

While flexible booking policies are a win for travelers, they can create risks. The future is about flexibility while maintaining revenue security

If there is something that people working in marketing in hospitality are talking about is the power of a CRM system created especially for hotels. NB: This is an article […]

Mastering Property Promotion Ads offers new opportunities to attract guests searching for specific destinations, amenities or qualities

A digital presence strategy for your hotel should drive traffic and revenue to your lowest cost of sales channel – your website

Enhancing hotel marketing with Google Analytics involves leveraging its robust features. Here are some actionable ways hotels can optimize their marketing

Hotels must acknowledge three key shifts driving influencer marketing today. First, influence is no longer a question of exposure but action

By embracing a rigorous segmentation approach, hotels can ensure that each marketing effort is precisely targeted to attract the right guests

For hotels with event venues, branding also involves positioning your property as a go-to destination for memorable and successful events