marketing

As the tourism industry re-awakens, it’s time to reactivate your digital marketing. Step one is launching brand awareness ads, in order to build interest

Many aren’t aware that the avg. cost per click for paid advertising through Google Ads has dropped significantly as bidding auctions have become smaller

As the early signs of recovery begin to unfold, we have identified seven virtues and sins of hotel marketing amid COVID-19

Several hotel casinos across the states in the US are re-opening this week, offering a glimpse of how the industry will recover amid social distancing

Trends in DRM may not be what you’d think. Though marketers have touted the record low advertising costs, DRM may be one channel where that’s not the case

When promoting long staycations, take advantage of geo-targeting options to personalize offers and messages for domestic guests but exclude local residents

Facebook Groups and Quora are your bridges to these conversations and connections, making them imperative for a well-rounded marketing strategy

A strong email marketing strategy will keep loyal guests engaged and can provide positive news as you lead them down the booking path for the future

How can your hotel instill trust in loyal guests and new guests in a post-COVID-19 world? The answer is consistent communication and thoughtful messaging

In addition to creating content that draws in traffic, you’ll want to implement marketing strategies that are designed to keep them in your sales funnel