marketing
Maintaining Your Digital Presence During Second Lockdown
Digital channels are one of the only ways your wider audience can stay connected to your brand. It could be incredibly costly to let that slip off the radar
6 Things You Can Do to Attract Locals to Your Hotel
If you want to explore drawing in locals without a ton of effort, focus on the offseason. Remember: it’s offseason for your community too
How to Reduce Costs And Increase Hotel Incremental Revenue
By identifying where you can reduce acquisition costs and implementing new direct booking strategies, you can add hotel incremental revenue.

Protect Profitability With Your Digital Marketing Spend
The headwinds remain strong across hospitality. Yet, momentum is building – especially when it comes to digital marketing
New Rules of Engagement: Black Friday, Cyber Monday and Seasonal Offers
This is a year like no other and learnings from previous seasonal campaigns may no longer apply. These are new rules of seasonal marketing
7 Ways to Use Storytelling for Brilliant Hotel Marketing
Storytelling can draw out an emotional response, as the human brain is “programmed” to visualize the information a story can give

How Revenue Managers Can Become Indispensable
Dori puts forward his views on why it’s even more important in the current climate that Revenue Managers must make themselves indispensable
How to Prepare a Successful 2021 Hotel Digital Strategy & Marketing Budget
Key is to know where the industry is heading and keep forecasted trends top of mind when considering how to allocate digital marketing dollars
Email Marketing SOP – There Are Many Advantages
For busy hoteliers who are trying to drive revenue after a very difficult year, email marketing can be the ticket to recovery
Hotel WOM (Word of Mouth) and Why it Still Counts
When it comes to hotel marketing and advertising, never underestimate the power of hotel Word of Mouth (both traditional and electronic)