marketing

trivago is betting on a commission-based participation model that reduces investment risk and contributes to visibility of the direct channel

Ever since WhatsApp hit the market for individual users, people all around the world just can’t seem to get enough of it!

It may help to consider each step in a customer’s journey as a visual touchpoint, where each touchpoint serves as a building block.

When google phase-out third-party cookies, what disruption should hotel marketers expect? First, here are areas we don’t expect to be affected

The hotel industry talks ad nauseam about the gap between revenue management and marketing. We talk about how important it is to close the gap

When the budget gets tight, and we know budgets are tight, get rid of any marketing tools and tech that aren’t critical to driving revenue

We have increasing limitations to understanding travelers (data privacy and blurred digital identities) but we need to customize engagement

Before anything else, take a breath and ask yourself: “What is my motivation for this digital marketing campaign?” You might have a rough idea

With the shift towards contactless technology, email is still a most effective way to stay connected and communicate with hotel guests

With hospitality facing an major crisis due to the industry-changing external shock, hotels should look to startups for adaptation lessons