marketing

Any Hotel considering reopening needs a game plan. There is still time to take the following communication action during closure and leading up to reopening

It provides insight into planning and forecasting from a revenue management perspective, the foreseeable behaviour of different markets and resulting action

Mobile usage continues to dominate in the hotel industry, so make sure your site has a mobile option that is fast and provides right customer experience

With Property Promotion Ads, Google continues to build an advertising system that combines several products: the aforementioned Ads, Hotel Ads and PPA

Reputation management can become overwhelming in a hurry. You’ll need to have a presence anywhere you appear online, from Google My Business to Facebook

In the Amazon era, consumers expect to be served relevant content or offers based on what they’re looking for. Poorly managed content makes it impossible

Having a great CRM system, and using it to its fullest, is going to decide who thrives, who just survives, and who doesn’t make it moving forward

While the global impact of COVID-19 evolves, a recent survey of 500+ hoteliers indicates they are aligned on key recovery post-COVID marketing strategies

With hotels choosing to cease marketing when their doors closed, social media is a cost-effective way for hotels to re-establish their marketing funnel

Data couldn’t be more important in current climate given many properties will be starting with limited budgets, you’ll need campaigns to provide real value