marketing

Dori puts forward his views on why it’s even more important in the current climate that Revenue Managers must make themselves indispensable

Key is to know where the industry is heading and keep forecasted trends top of mind when considering how to allocate digital marketing dollars

For busy hoteliers who are trying to drive revenue after a very difficult year, email marketing can be the ticket to recovery

When it comes to hotel marketing and advertising, never underestimate the power of hotel Word of Mouth (both traditional and electronic)

Retention is key for your hotel. It’s helps build a long-term business model and acts as a firewall to reduce dependence on intermediation

Early insights into Black Friday in 2020 indicate large increases in volume this year. Amazon Prime Day saw significant increases from 2019

We recommend a soft promotion early November and increase spend from mid November. This should help sales of vouchers pick up end November

If we see it from the way the data gets tracked, Google Analytics 4 looks more like a new tool, rather than a new version of an existing tool

The COVID-19 outbreak brought about an anxiety-ridden climate throughout the world. NB: This is an article from PrivateDeal How can an industry that makes a living selling experiences and emotions […]

In this article, you’ll learn to easily create a successful Black Friday campaign based on the knowledge our team has gained over the years