marketing

The concept of the “Transparent Guest,” which is until now, the elusive idea that we can have a single guest profile across all relevant data touchpoints

Your Google Places listing is also the most prominent feature of the Google landscape on any brand searches, with sometimes thousands of views per month

Metasearch engines are to hotels like Amazon is to eBooks: they are both vertical search engines. Vertical search engines focus on a specific sector

You want your hotel photography to tell the story of your property and all it has to offer. Visuals are so powerful, and give away so much

It’s clear that with other privacy changes on the horizon, this is a growing trend and something marketers need to prioritize for their email campaigns

The experience you have reaching out to guests, commenting on their posts, and sharing their positive feedback with followers will build sense of community

Because digital marketing changes so quickly, it is important to make sure your online presence is keeping up with it as budget season arrives

Bookings for 2021 holiday travel met or surpassed 2019 levels after the vaccine rolled out, until mid-July when Delta variant slowed down trip planning

The cookie less future points to a more deliberate online marketing experience that utilizes first-party data and works within confines of data protection

A roadmap is essential to ensure your hotel marketing budget isn’t wasted and the correct channels are used to satisfy your marketing plan’s goals