marketing
Top Tips to Plan for a Profitable Recovery
There are numerous of ways to ensure you’re in the best position to maximise your revenues, ready for recovery when you start welcoming guests back
Visioning the post-COVID era in CRM & Loyalty
We may not know the answers. But one thing is certain: the fundamentals of loyalty remain the same. It is all about rewarding our best guests
Hotels & Booking Engines: Get Users’ Email First
It’s as if we need to re-invent the wheel when the solution is just in front of us. The simple lesson is: get users’ email before you ask for anything else
The cookie is dead, long live identity graphs
Despite being the backbone of programmatic advertising since the launch of the first banner ad in 1994, the third-party cookie’s reign is set to come to an end. NB: This is […]
Prestige Marketing To Suit Your Exclusive Luxury Hotel Brand
When it comes to promoting luxury brands, the rules are not the same as for mass-market businesses. They should approach their marketing, branding, and public relations activities differently. NB: This […]
Does The Location Of A Call To Action Impact Website Conversion Rate?
Knowing conversion rates are different based call of action location and nature of services, there is no better time than now to begin website A/B tests
Catering Social Content to the 5 Emerging Travel Types Post-COVID
Catering posts to specific travel types, your posts will most likely perform better, because they’re diverse, ultimately leading to more bookings
Earning Loyalty in an Altered Marketplace Demands Personalized Attention
It’s important to grasp that stay frequency and recency are not the only measures of loyalty. Understanding many facets of loyalty is essential
Tips for Reopening Your Hotel as we Exit Level 5 (Republic of Ireland )
With ease of restrictions in mind, we’ve collated a few tips to consider and implement easily as you prepare for hotel reopening from December 1st
With Budgets Tight Hoteliers Must Know Who is Converting Your Traffic
Increasing traffic through further digital marketing campaigns may not be an option and considerably harder due to budget and time limitations