marketing

As consumer demand for unique and exceptional experiences continues to rise, one thing is certain – experiential offerings are here to stay

Unless a guest is logged into your website or booking engine, each time they make a new reservation, a new profile is created leading to duplicate data

For hotels with a local target audience, having a solid Local SEO strategy is imperative, or in other words, is make or break

Many prefer a desktop device to make final purchase, that introduces the potential to lose conversions. Retargeting is an effective way to reclaim them

Google Analytics 4 comes into play and this is definitely big news for all of us, because the way GA tracks and treats data is different

One way that Hoteliers are capitalizing on the built up appetite to travel is through offering gift vouchers. We explore why this is the case

Google debuts a trio of new tools and Instagram expands new Guides feature. Here are top 5 things you need to know in hotel digital marketing

The key to running promotions at times of high demand and competition is to plan ahead and entice your potential guests to consider booking early

SEO is never-ending and requires dedication, time, and knowledge because Google’s ranking factors and their importance are always evolving

I’m going to show you what I think are 7 steps for your hotel marketing plan, because they can be executed in relatively short period of time