loyalty
Using Data Intelligence to Understand Your Customers
The outcomes from the data intelligence can be used to fuel real-time decision-making engines, to identify customers at risk of churning away from your business and much more.
Simple Actions To Increase Loyalty Revenues
What are simple actions frequent flyer program owners can take to increase loyalty revenues? Frankly – many frequent flyer programs today are behind the 8-ball in today’s competitive environment. On […]
The Pros and Cons of Hotel Loyalty Programs
It seems like all major brands today have hotel loyalty programs in place these days, but it’s no secret that they can be costly both in terms of time and […]
Is Your Hotel Intelligent: How Deeper Guest Understanding Drives Revenue
Work smarter, not harder. It’s an age-old sentiment that has inspired countless professional and personal agendas over the years. NB: This is an article by Terri Miller, CEO & Co-Founder […]
You Want Those Millennial Travelers? Here’s How to Get Them
A Millennial traveler is not as brand loyal as older generations, but they also like consistency. So loyalty isn’t out of the questions, especially when there are perks.
Why Can’t Hotels Drive Rates?
The firm has predicted that hotel occupancy in the US will rise to 66.2% in 2019 – a fifth straight record level. That occupancy will be driven by a 2.1% increase in demand, although this will be somewhat rebalanced with a 1.9% increase in hotel supply.
Guest Experience vs Guest Engagement: Which Matters Most?
Imagine this: You begin planning a trip to New Mexico. You ask a who lives there where to stay in Santa Fe. NB: This is an article from Runtriz The […]
Measuring Loyalty: Tracking Passengers Who Fly With Competing Airlines
What would your frequent flyer program do if the most valuable frequent flyer started flying with a direct competitor? Would the program know? What loyalty tracking mechanism provides you with […]
What Happened to Brand Loyalty? Technology Will Bring it Back
To reach and engage customers in 2019, companies need to deeply understand what today’s consumers value most to appeal to their personal needs. This is especially true in travel – […]
How Can Your Independent Hotel Compete With Group Hotels?
Staying competitive is key to success. In the hotel industry, small independent hotels always have to compete with bigger brands or chain properties to attract guests, sell more rooms and […]