loyalty

How do you build a customer base that shows loyalty, and remains that way for an amount of time that will prove to be profitable for your business?

It’s important to grasp that stay frequency and recency are not the only measures of loyalty. Understanding many facets of loyalty is essential

Airlines with strong loyalty propositions are leveraging that value to secure much-needed investment, and thus, loyalty is a key airline asset

A loyalty program is just that: a program. By itself, nothing can it do. Does it instead serve and support your customer loyalty strategy?

Sure, it might be short-term loss of revenue, but the value gained in guest gratitude is worth way more than that in terms of future loyalty

Regardless of what kind of reputation you currently have more work can and should be done in order to ensure the future success of your business

Many hotel brands and management companies are touting flexibility around guest cancellation polices and loyalty status but some are being cautious

In order to boost guest loyalty, get more referrals, and grow your business year after year, you have to spend time proactively managing your reputation

Even when we start traveling again, travel will be differently than before. It’s time to take off the titanium glasses and look again at hotel loyalty

Frequent flier and loyalty programs are drivers of cash flow, overall revenue, and long-term customer retention. And they can be a leading profit center