influencer

Whether it is viewing a friend’s recent travel post that triggers wanderlust, or a photo directly from a travel account, social media ignites the desire to explore new places for so many of its users.

There is no doubt at this point that an influencer can help your brand. But, how do we measure the campaign/partnership’s results and the boost they brought to your brand’s online presence?

Hospitality technology has made some huge strides over the recent years and hoteliers undoubtedly know that personalized experiences are key.

Influencers receive collaboration request emails all the time. You want to make sure you are giving them specific details quickly and efficiently in your pitch.

We live in the age of social media influencers. Brands across the globe utilize this powerful marketing tool to promote everything from sports drinks to travel to fashion. By understanding […]

We live in an era where influence is just as valuable a currency as cash. The person who captures an audience and cultivates a following and loyalty can affect perception, […]

Influencer Marketing. It’s likely a term you’ve heard thrown around in the last year or two, and perhaps is something you’ve considered doing yourself. NB: This is an article from […]

The room service tray overflowing with a lavish feast of buttered croissants, fluffy eggs, freshly squeezed juice, and sliced fruit—check. The pensive poolside selfies complete with a frothy cocktail—check. The […]

Have you ever had the experience of complimenting yourself in front of others? How about the experience of being complimented by someone else? Do the two experiences compare? Of course […]

In influencer marketing, a person who has a large following online will be paid to post about a brand on social media to their followers. There are many different levels […]