influencer

5 Effective Steps to Market Your Hotel Using Social Media Influencers

We live in the age of social media influencers. Brands across the globe utilize this powerful marketing tool to promote everything from sports drinks to travel to fashion. By understanding […]

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5 Crucial Steps to Finding Your Right (and Real) Hotel Influencer

We live in an era where influence is just as valuable a currency as cash. The person who captures an audience and cultivates a following and loyalty can affect perception, […]

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Paid to Post: A Hotelier’s Guide to Influencer Marketing

Influencer Marketing. It’s likely a term you’ve heard thrown around in the last year or two, and perhaps is something you’ve considered doing yourself. NB: This is an article from […]

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Have Your Hotel’s Influencer Instagram Campaigns Become Tired Advertisements?

The room service tray overflowing with a lavish feast of buttered croissants, fluffy eggs, freshly squeezed juice, and sliced fruit—check. The pensive poolside selfies complete with a frothy cocktail—check. The […]

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Social Media Madness: Actively Using Influencers Can Help Bottom Line

Have you ever had the experience of complimenting yourself in front of others? How about the experience of being complimented by someone else? Do the two experiences compare? Of course […]

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Introduction to Influencer Marketing

In influencer marketing, a person who has a large following online will be paid to post about a brand on social media to their followers. There are many different levels […]

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