influencer

Hotels must acknowledge three key shifts driving influencer marketing today. First, influence is no longer a question of exposure but action

By following these guidelines, hotels can build a robust influencer marketing strategy that drives bookings and enhances brand reputation

Less impacted by economic downturns, domestic travelers are a relatively stable source of revenue compared to international vacationers.

We delve into the benefits of influencer partnerships for smaller luxury hotels and provide actionable tips on how to implement these collaborations

Although content created by guests and influencers may look and feel similar to outsider consumers, there are key differences

A travel influencer possess the ability to bridge the gap between branded content and real-world adventures, offering a glimpse into what awaits guests

For hotels, partnering with influencers can be an effective strategy to enhance brand exposure, engage potential customers and create compelling content

While both influencers and hotels agree the relationship between the two needs to be mutually beneficial, it doesn’t mean the future is plain sailing

With influencer marketing, you have a lot of control: who promotes, what audience it will reach, what the content will say and when it will be shared

To compete with OTAs, hotels need to leverage the power of social media and create an influencer marketing strategy