influencer

If you want to explore drawing in locals without a ton of effort, focus on the offseason. Remember: it’s offseason for your community too

Using influencer marketing can be more effective now than ever. Guests seeing influencers showing the “new normal” at your hotel is powerful

An integrated digital marketing strategy means having the right mix of channels and tactics for your business whilst not discounting any of them outright

Why am I talking about Facebook? It is the senior citizen of social media. I often call it the AARP of social media channels. The thing is, they own Instagram: that’s where the “influencers” come from!

Whether it is viewing a friend’s recent travel post that triggers wanderlust, or a photo directly from a travel account, social media ignites the desire to explore new places for so many of its users.

There is no doubt at this point that an influencer can help your brand. But, how do we measure the campaign/partnership’s results and the boost they brought to your brand’s online presence?

Hospitality technology has made some huge strides over the recent years and hoteliers undoubtedly know that personalized experiences are key.

Influencers receive collaboration request emails all the time. You want to make sure you are giving them specific details quickly and efficiently in your pitch.

We live in the age of social media influencers. Brands across the globe utilize this powerful marketing tool to promote everything from sports drinks to travel to fashion. By understanding […]

We live in an era where influence is just as valuable a currency as cash. The person who captures an audience and cultivates a following and loyalty can affect perception, […]