hotels

Data and the Future of Revenue Management

As revenue management technology evolves, machine learning continues but the human element is key. Let us take a look at some of these points

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Why Bing Hotel Ads Should Be in Your Marketing Mix

We’re confident that Bing Hotel Ads can play a pivotal role in driving direct bookings for your hotel. Don’t miss out on this hidden gem!

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Mastering the Art of Upselling: Setting Up a Successful Program

Every interaction with guests presents an opportunity. Understanding the flow of their journey is crucial to determine the timing of upselling

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How to Increase Your Hotel Revenue with Hospitality Data

Data is more than just numbers: it’s the rock to unlocking revenue growth. Decisions rooted in data are the backbone to success

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Maximizing Return on Margins Through Effective Hotel Pricing

Hotel pricing strategy involves determining the optimal rates for different room types, packages, and ancillary services. It requires careful analysis

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Do Hotel Leaders Understand Difference Between Hospitality and Guest Service?

Enlightened leaders know hospitality is, at its core, a philosophy more than it is a list of “communications standards” to be checked-off in a report

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Why Customer Acquisition Costs (CAC) Matter for Hotels

Calculating customer acquisition costs is challenging. Costs are often distributed across departments and vary by channel

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OTAs or Hotel Direct Bookings: How to Optimize for ROI

We take an in-depth look at both OTAs and direct bookings – examining their pros and cons in light of today’s marketplace

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Proven Strategies to Increase Your Hotel Review Score

Implementing these strategies will help increase your hotel’s review score, which is crucial for attracting more guests and improving your online reputation

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7 Email Marketing Tips To Increase Your Hotel ROI

Your email marketing should have information that’s helpful, engaging, and relevant to your subscribers. Prioritising quality over quantity to build loyalty

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