hotels

TikTok is tempting for any hotel marketer to jump at, but before recycling and uploading your Meta ad creative, beware, it requires a unique content and targeting strategy

Many hoteliers underestimate the power of customer data, making it a focus in your strategy is a reliable way to ensure your hotel maintains a competitive edge

Wrong decisions are made when hotels consider “share of direct channel out of the total revenue” as the only KPI to understand how the channel is doing

Those CompSets themselves are being driven by irrelevant factors like employee emotions and outdated RM systems that are not fit for purpose

By adopting these tactics, your hotel can stand out, win over event attendees, and boost direct bookings. Don’t miss the chance to turn local events into direct booking victories!

In today’s fiercely competitive hospitality industry, hoteliers must utilise every available tool to maximise revenue and enhance the guest experience

Grow your hotel’s profitability and digital presence by mastering online review management. Explore practical strategies, understand the guest perspective, and leverage reviews to market your establishment in the digital landscape

Avoiding overbooking in the hotel industry is a delicate balancing act that requires careful planning, data analysis and strategic decision-making

We look at the data, the potential value, and examples of correlations and cause-effect relationships that could benefit hoteliers

The revenue trend insights presented here offer a glimpse into the key drivers that are shaping the hotel industry’s financial landscape