hotels

Some worry that getting rid of rate parity will result in unpredictable pricing, with hotels constantly lowering prices to attract guests, leading to chaos

This article tells the stories of two commercial managers – one who still trusts his instincts and another who has fully embraced data

The travel industry has yet to crack the code on an approach that can simultaneously please travelers and produce profit at scale for distributors

Black Friday and Cyber Monday are well-known deal days for travelers, and the most recent newcomer to this bargain shopping week is Travel Tuesday

The GDS is a critical platform for hotels to capture more bookings. By marketing to travel sellers the hotel can secure incremental revenue

There are many Booking Engines , all with different functionalities and capabilities, and they fit into the categories of the good, the bad, and the ugly!

Don outlines what Group Metrix is by first explaining what they are not, then he explains how their service works and benefits hotels

He outlines challenges and opportunities hoteliers face in a Google dominated landscape and the potential effects of Google Search Generative Experience

We’ll walk you through some of the common mistakes hotels make with Google Ads and give you actionable tips to turn your campaigns around

Today, revenue management is about doing business strategically. It requires a deep understanding of the guest journey, booking window and market trends