hotels

Are you relying only on guest surveys and reviews, which we all know are skewed and biased? Or do you have leaders observe, score, and coach guest service?

By using this form of hotel guest segmentation the resort sees increased campaign conversions, a surge in bookings, and a host of positive reviews

The hotel industry pays OTAs around $47,000M per year in commissions, an average of almost $2,685 per room per year*

The end of google commission based bidding models impacts hotels. We outline options to ensure your metasearch strategy remains high value and impactful

Implementing these strategies can significantly improve occupancy rates in city hotels. Each approach plays a vital role in boosting hotel performance

In summary, brands must find a way to differentiate themselves and develop “tribes” of customers who identify with their particular brand

Pricing data suggests that the business influx from the 2024 Olympics will extend beyond Paris to other French cities

Whether a single boutique hotel or managing a group of properties, you need a loyalty program that empowers your team to manage, analyze, and optimize

tROAS for hotel campaigns brings improved bidding accuracy against your performance goals, with additional product improvements to come later this year

This discussion recognises the challenges faced by independent properties in managing pricing strategies manually and how automated pricing systems can help