hotels
DMA Impact: Google Share Sinking as a Source of Reservations
Based on our ongoing analysis since DMA was rolled out, it is clear it is having a significant impact in the way users interact with hotels through Google
Guest Retention vs Acquisition: What’s the Difference?
While both guest retention and acquisition are essential for a hotel’s success, they serve different purposes and have distinct impacts on your business
How Attribute Based Shopping Will Change Hotel Booking
If you’re a hotelier that believes in Attribute Based Selling but doesn’t see what they can do today to prepare for the change, we have a recommendation
Uncover Common Hotel Rate Parity Issues to Combat Disparity
One of the main causes of rate disparity occurs when OTAs and B2B partners, such as bed banks, resell your inventory to third-party platforms
All-in-One Platforms: Convenience or Costly Mistake for Hotels?
Hotels can no longer afford to rely on solutions that do most things well but don’t allow for precision and flexibility needed in a competitive landscape
Are Personalized Experiences Essential for Hotel Guests?
Hotels that successfully implement personalization can significantly enhance the satisfaction and loyalty of guests
Why Does Metasearch Marketing Matter for Independent Hotels?
If you’re not participating in metasearch, you’re offering guaranteed bookings to the OTAs, costing you money and future revenue opportunities
The GDS: Low Cancellation Rate and One of the Highest ADRs
How important is it to list on the GDS? And how well does the GDS perform compared to other distribution channels? NB: This is an article from D-Edge To better […]
Manage by Exception: Automate Everyday Decisions with an RMS
A manage by exception strategy utilizes an RMS to automate repetitive tasks, giving you time to focus on building strategies for your highest demand days
Bookboost “Who Are We”: In Conversation with Daan de Bruijn
“Who Are We” interview with Daan de Bruijn, co-founder of Bookboost, discussing their solution, geographical focus, typical client profile and backstory
