hotels

Like first-party data, zero-party data comes directly from interactions with your guests. You could say zero-party data is a subcategory of first-party data

Understanding your hotel’s financial performance involves thorough analysis of your balance sheet and what is often called your income statement – more commonly referred to as your P&L statement. NB: This […]

We explore the pros, cons, and best use cases of the most common Google Ads bidding strategy options available today and how each works

The big question is, how can smaller hotels take advantage of dynamic pricing when they have such limited time?

Discover key upselling strategies and learn how to increase your revenue while elevating the guest experience. Plus: explore your hotel’s revenue potential through upgrades with our ready-to-use Excel calculator.

P&L data enables you to supplement key top-line metrics and measure impact of top-line decisions on profitability relative to competitive sets

Intelligent Hospitality, developer and owner of HotelIQ Decision Cloud, and Zucchetti North America are proud to announce a new partnership

Email marketing has typically involved a lot of manual work, inaccurate data and an unclear view of the types of guests interacting with your website

Before we delve into specific activities, it’s important to understand your target audience so you can tailor experiences to align with your guests

The most important consideration overall is to remember that a hotel never has the same year twice. This feels particularly true now