hotels

OTA call center outsells, outservices big brands

  NB: This is an article by Doug Kennedy of Kennedy Training Network In an experiment comparing how call center staff interact with potential guests, employees at one OTA won […]

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Why Airbnb Won’t Be Great at Selling Hotel Rooms

  Investors have been consumed with the notion that Airbnb is gunning for the online travel agencies and that it will eventually turn from apartment rentals to hotels and steal […]

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3 emerging trends for digital marketers with an eye on APAC

Brand campaigns and technologies like programmatic may be less mature in the Asia Pacific, and to promote them you need a mascot! 1. Brand marketing needs more focus than direct […]

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Dealing with OTAs isn’t only about incremental revenues

  Foreign hotels are looking into issues related to pricing, brand integrity and distribution infrastructure when it comes to dealing with OTAs in China. Foreign hotel chains don’t label all […]

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3 Tips Hotels Can Learn From Airbnb User Experience

  We have entered an era of digital disruption. Every industry is feeling it, especially the hospitality industry. Just as Uber became the biggest threat to taxis without owning a […]

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New York Hotels Turn to nSight to Grow RevPAR

  NB: This is an article from nSight nSight, the leader in online consumer shopping intelligence for hotels and destinations, has added twenty new hotel clients in New York City. Both brand […]

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Hotels and Travel sites in Tug of War for Customers

  A recent Hilton commercial that shows people tapping away on their phones and computers as the Rolling Stones song “(I Can’t Get No) Satisfaction” plays seems relatively benign, as […]

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Mixed RevPAR Metrics for Hotels in Asia Pacific

  Compared with February 2015, the Asia Pacific region reported a 0.3% increase in occupancy to 64.2%, a 0.6% rise in average daily rate to US$109.42 and a 1.0% lift […]

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Pursue direct but milk distribution partnerships

  No hotel is an island, especially in distribution, and once you accept that fact then the wisest approach to take is to then find the right distribution channel which […]

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Grow Direct Bookings With Landing Pages

NB: This is an article from Net Affinity Landing pages are an essential part of a targeted, compelling book direct strategy. So, you’ve got your hotel website up. You’ve done all […]

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