hotels

How can you use revenue management strategies to get ahead in today’s increasingly competitive landscape? By keeping a close eye on the local competition. Among other things, your hotel should […]

To maintain the confidentiality of hotel data, STR imposes certain restrictions on the hotels for which it will provide competitive set data. The Marriott-Starwood merger is shaking up the world […]

In hospitality, marketing automation is on the leading edge of industry technology. Despite years of 50 percent annual growth, marketing automation is still the new new thing for almost all […]

Has profit growth in the accommodation sector kept track with ADR or revenue growth? Doesn’t look like it. Undoubtedly costs are rising and eating into profit, but some of these […]

There was a time, not too long ago, when Finance and Accounting had complete control over most of the decision making data in any business.  I caught the tail end […]

The travel industry spends billions of dollars each year on digital marketing, yet 81% of online travel bookings are abandoned, according to a study by SalesCycle. In 2014, Boxever estimated […]

Recently, Mr. Richard Warnick, Managing Director and Co-Chairman of CHMWarnick (“CHMW”) wrote an excellent piece in HNN: “Optimizing for Dual Success of Operators, Asset Managers.” In this article Mr. Warnick […]

Analytics metrics have evolved over the past few years. In my last article, I discussed the dinosaur metrics that have fallen in value since the last mass extinction event. Since […]

Thanks to efforts of global influencers like Elon Musk, Facebook & Google internet access has accelerated faster than ever before with *over 3 billion people gaining online access as of 2015. […]

The “Live There” campaign from Airbnb reveals an intention to target a new demographic – after traditionally looking to connect with Millennials, it is now marketing to families. The ad […]