hotels

Stop chasing millennials. Instead, use data to drive marketing

It is amazing how many large companies talk about how they are boosting their efforts to capture the attention of millennials. “We need to tap into the millennials” and “How […]

Read more

How To Build Well Optimized Landing Pages to Increase Conversion Rates

Imagine that you’ve become aware of a sale on batteries at a new superstore in town. You arrive in this superstore to purchase those batteries, but there’s no sign; nothing […]

Read more

The Vast & the Various: Your Guest is Driving, Buckle Up

Blog Soundbites: Loyalty programs need to go beyond instant discounting to humanize the guest experience Discounts aren’t enough for hotels to call a loyalty rate a loyalty rate Hotels shouldn’t worry […]

Read more

Choosing the right hotel booking engine and reservations system

Today, the most advanced booking systems can radically alter how a hotel operates. With a wealth of front-end and back-end features, they have the power to drive direct bookings, grow […]

Read more

Five pre-stay communication techniques to help improve your guest experience

Many hoteliers tend to think pre-stay communication isn’t really that important – the guest has booked, their business is secured, the real focus comes while they’re actually at the hotel. […]

Read more

Inside the Hotel Industry’s Plan to Combat Airbnb

Last year, Airbnb underwent a rough regulatory patch. The short-term rental company became a Federal Trade Commission target last summer after three senators asked for an investigation into how companies […]

Read more

Enabling technologies for hotel guest experience management

According to The 2017 Smart Decision Guide to Hotel Guest Experience Management, released last week by Starfleet Research and currently available for complimentary access, technology expenditures this year are largely […]

Read more

Revenue management is key, Qatar hoteliers agree

Revenue management has become an expert specialism, and hotel schools could do more to equip their students with its foundations; so said the panellists discussing the topic, “Boosting Profitability – […]

Read more

Hotels Still Afraid to Take on Expedia and Booking.com Despite Rule Changes

The power of Expedia and Booking.com doesn’t seem to have been dented by the well-publicized competition law changes made in countries across Europe over the past few years. A new […]

Read more

How to optimize your hotel’s presence on Google

Terri Scriven is the Head of Hospitality for Google UK, which means working with hotels and accommodation providers in Europe and beyond to help them to optimise their digital distribution […]

Read more