hotels
Four ways to engage hotel guests on social media
When hotel brands respond to reviews on sites such as TripAdvisor and Booking.com it’s often a reactive endeavour. When a customer publicizes a problem, the immediate priority is to address […]
Hotel Technology Pendulum Swings Back to Best-of-Breed Approach
Until recently, the advantages of a single enterprise solution executing all the functionality of your hotel technology could be justifiably argued. A single system providing everything from reservations through check-out […]
Independent Hotels: higher ADR and faster growth than traditional hotels
Last year was a pivotal one for independent hotels, per STR, an American company that tracks supply and demand data for multiple market sectors, which revealed that these ‘un-branded’ properties […]
Google Hotel Price Trends Feature Now Available on Mobile
When booking a hotel, 61% of travelers consider the room’s rate to be the most important consideration factor. NB: This is an article by Koddi Metasearch publishers like Google continue […]
The Psychology of Pricing: Takeaways from HSMAI ROC 2017
What does every revenue manager need to know about the psychology of pricing? NB: This is an article by Rainmaker Dan Skodol, Rainmaker’s VP of Revenue, gave a 2020 Lightning Round […]
Hotels spending more to get customers in the door
Hotels in the United States are paying, on average, 16 percent to 18 percent to acquire customers, with many paying as much as 25 percent to 35 percent, according to […]
Is Google becoming the biggest hotel metasearch engine?
Google has always been a giant of the search world, but now it seems the behemoth is expanding even further to take over the metasearch arena for hotels and travel. […]
How Google is Helping Hotels get Smarter with Search
Last week, we were joined by Jennifer Wesley, Industry Director for Travel at Google, to discuss Smart SEO Strategies to Drive More Direct Bookings. She provided a fascinating insight into […]
Revenue management opportunities for extended stay properties
A common view of the extended stay industry is that challenges all hotels face – from balancing availability to managing pricing – are amplified in this market. Could it be, […]
Guide to Google and Google+ for Hotel Search Strategy
Google + and Google My Business are important tools for hoteliers. Despite being mostly misunderstood and under-appreciated by businesses all over, Google+ can actually have a fundamentally positive impact on […]
