hotels

The source of a reservation is known as its booking source, and all booking sources fall into one of two primary categories: direct and indirect sources

Identity resolution is the cornerstone of an effective hotel data strategy, and it’s an element that benefits marketing and guest-facing staff

It’s time to put your brand out there. Use these latest marketing trends in hospitality to get in front of your target audience

Overbooking can greatly impact your hotel’s reputation and bottom line but you can avoid financial losses and mitigate the risks

Transitioning to an integrated commercial team is not just a structural change; it is a realignment towards a collaborative customer focused approach

A hotel brand is a result: it is the feeling and perception generated in each person, by the brand story that is told, demonstrated and/or experienced

Just as your minor missteps resonate, so does the praise when a company acknowledges its mistake, apologizes, and provides a genuine and human solution

Guest retention not only signifies guest satisfaction but also leads to more stable revenue streams and enhanced brand reputation

Hotels are in danger of becoming too reliant on OTA lead generation, to the point it becomes financially tough to recover their current share of bookings

While luxury hotels show promising trends in their online reputation, there is a clear indication guests are sensitive to the price of additional services