hotels

Google and STR have recently joined forces to share findings on how accommodation searches in New York and London correspond to hotel demand and occupancy data for those markets. NB: […]

10 years ago, travel shoppers were not flocking to review sites before booking hotels. But now it’s a given that prospective guests conduct their fair share of research before booking. […]

Every hotel marketer knows that targeting guests and driving interest in your hotel and your brand can be tricky. It’s a crowded market place, and you’re not just competing with […]

It seems that personalisation, if done right, does work. This is certainly the belief of Trivago, which believes that displaying generic content for all searches – a picture of the […]

New research sheds light on the unique booking behaviors of Mexican travelers, who show greater propensity for planning last-minute travel. Hotels might benefit from many guests paying higher prices for […]

  With the trend towards digital retailing in the airline industry, and the desire for airlines to become the sole source of the offer, there has also been a lot […]

It has become pretty clear by now that millennial travelers are here to stay. Sure, Gen Z is quickly catching up, but millennials are still leading the race and hospitality […]

EUROPE Europe’s hotel industry reported positive results in the three key performance metrics during July 2017, according to data from STR. Euro constant currency, July 2017 vs. July 2016 Europe […]

An August 4 article in the popular UK site MoneySavingExpert.com revealed that Booking.com recently ran an experiment with Morgans Hotel Group to see how star ratings impact bookings. During the […]

As any modern hotelier will know, the power of the guest review should never be underestimated. NB: This is an article from NetAffinity Even if some reviews are to be […]