hotels

How to Use Storytelling to Connect with Travel Shoppers Emotionally

Hotel marketing ideas can come from the strangest places. For decades, the Michelin tire company promoted their products with the image of a baby sitting in the middle of one […]

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Budget season tips: How to decide if you need a new hotel website

It’s budgeting season, which means your hotel is probably ready to start planning how, when, and where you’ll be investing during 2018. We’ll be offering expert tips to help you […]

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Is your hotel reservation system tuned to the modern day traveler?

Hotel reservation systems make it easy for hoteliers to manage daily operations for a hotel with great ease. NB: This is an article by Kashmira Lad, Senior Content Marketer with Hotelogix […]

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Five things hotel GMs need to know about revenue management

It would seem that change is the only constant variable in today’s global hospitality market. Between shifts in how guests research and book their accommodations, the increasing industry-wide fragmentation, and […]

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How to Drive More Direct Booking with Retargetting Ads

If you are doing things right, traffic to your site is strong and growing. People are visiting your site, and many of those people may book a stay at your […]

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Mapping your hotel’s 2018 digital marketing budget

It’s budgeting season, which means your hotel is probably ready to start planning how, when and where you’ll be investing during 2018. In the following two-part series, we’ll be offering […]

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Using Hotel Demand for a Blue Ribbon Revenue Strategy

I recently caught a pie-baking competition at a local county fair. While admiring the pies vying for the blue ribbon, I naturally started thinking about how pies and hotel demand actually […]

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Future Hotel Guests: Tomorrow’s traveller tribes revealed

Global travellers have always been, by nature, a complex and diverse market. Future travellers will only evolve this fact, as technology maintains its accelerated state of development and society becomes […]

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Total Revenue Management is growing but what does it really mean

Total Revenue Management is growing in popularity for discussion, but there remains some ambiguity as to what this really means. NB: This is an article by Lily Mockerman, Founder of […]

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PolyU Study Finds Room Attribute Preferences Key to Hotel Profit Maximisation

Hotel managers need to understand the value that customers place on particular room features and charge for them accordingly, argue Dr Lorenzo Masiero of the School of Hotel and Tourism […]

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